BOLA奶茶

Commercial Space

DongJi Studio 東亼设计事务所

Bola奶茶店的极简空间叙事

项目地址位于淮安，一家名为“Bola”的奶茶店，

以极简的笔触，在城市中写下了一首视觉诗篇。

The project address is located in Huaian Province, in a dessert shop named"Bola".

With a minimalist approach, a visual poem was written in the midst of the city.

在淮安街角，一抹独特的蓝色悄然绽放。

这不是寻常的商业空间，而是一场关于光影、色彩与简约美学的实验。

At the corner of Huai'an Street, a distinctive shade of blue quietly blossoms.

This is not an ordinary commercial space; rather, it is an experiment about light, color and minimalist aesthetics.

走进Bola，首先映入眼帘的是那枚显眼的蓝色菠萝logo。

在商业设计语法趋同的当下，这个看似非常规的选择实则蕴含深思。

菠萝，热带风情的象征，被赋予冷静的蓝色调后，产生了奇妙的认知张力。

它既保留了水果本身的亲和力，又通过色彩转化获得了现代感与辨识度。

这个视觉锚点不仅是品牌符号，更成为空间叙事的开端——在灰色基调的画布上，

这一抹蓝成为视觉焦点，引导顾客进入一场设计的沉浸体验。

Entering Bola, the first thing that catches your eye is the prominent blue pineapple logo.

In the current era where commercial design grammar is converging,

this seemingly unconventional choice actually implies profound thought.

The pineapple, a symbol of tropical charm, is given a calm blue hue, resulting in a wonderful cognitive tension.

It retains the affability of the fruit while acquiring a modern feel and recognition through color transformation.

This visual anchor is not only a brand symbol but also becomes the beginning of the spatial narrative - on the gray background canvas,

this blue color becomes the visual focus, guiding customers into a design immersive experience.

Bola的空间语言是克制的。整面通透的大玻璃打破了室内外边界，将城市景观引入空间，同时也将内部的设计哲学向街道展览。

这种开放性并非毫无保留，而是通过材料的质感创造微妙的分界。

Bola's spatial language is restrained. The entire transparent large glass wall breaks the boundary between indoors and outdoors, bringing the urban landscape into the space and also presenting the interior design philosophy to the street.

This openness is not completely unreserved; instead, it creates subtle divisions through the texture of the materials.

吧台处灰色条形砖的运用是设计中的精妙之笔。

同样的灰色调，却因不同的材质表达而富有层次。

条形砖的排列创造出细腻的纵向肌理，与大面积平滑的灰色墙面形成对比。

这种统一中的变化，避免了极简可能导致的单调，让空间在静谧中蕴含动态的视觉节奏。

The use of the grey strip bricks at the bar counter is a masterful touch in the design.

The same grey tone, yet with different materials, adds depth and layers.

The arrangement of the strip bricks creates a delicate longitudinal texture, contrasting with the large area of smooth grey walls.

This variation within unity avoids the monotony that might result from minimalism,

allowing the space to contain a dynamic visual rhythm in its tranquility.

传统商业空间常依赖多点光源或复杂灯具，而Bola反其道而行，选择了最纯粹的光的表达。

Traditional commercial spaces usually rely on multiple light sources or complex lighting fixtures. However,

Bola took the opposite approach and chose the purest expression of light.

这块发光膜如同一片柔和的天空，均匀洒下的光线消除了阴影的暴力，使整个空间被温暖包裹。

这种照明方式不仅满足了功能性需求，更创造了独特的空间感知体验。

在这里，光不再是被观察的对象，而是成为空间本身的一部分，

物体与人在这种光照下呈现出最本真的状态。

This luminous film is like a gentle expanse of sky, evenly spreading its light,

which eliminates the brutality of shadows and envelops the entire space in warmth.

This lighting method not only meets the functional requirements but also creates a unique spatial perception experience.

Here, light is no longer an object being observed, but becomes an integral part of the space itself.

Objects and people in this lighting present their most genuine states.

Bola的设计远不止于视觉表现，

每一处选择都暗含对用户体验的深思。

The design of Bola goes far beyond mere visual presentation.

Every choice is deliberately made with a deep consideration of the user experience.

大玻璃立面模糊了内外界限，减少了进入的心里门槛；

统一的色调营造出宁静氛围，帮助顾客从城市的喧嚣中抽离；

而均匀柔和的光线则创造了适宜社交与独处的环境，无论是快速带走一杯奶茶，还是静坐片刻，都能找到舒适的存在方式。

The large glass facade blurs the boundaries between inside and outside, reducing the psychological barrier to entry;

The uniform color scheme creates a serene atmosphere, helping customers detach from the hustle and bustle of the city;

And the uniform and soft lighting creates an environment suitable for socializing and solitude,

whether it's quickly grabbing a cup of milk tea or sitting quietly for a moment, one can find a comfortable way to exist.

虽然Bola采用了国际化的设计语言，但它并非与淮安这座城市割裂。

灰色调的选择呼应了江南水乡特有的朦胧美学，极简的处理则与传统东方美学中的“留白”精神相通。

这种设计没有张扬的地域符号，却以更当代的方式与在地文化对话。

Although Bola adopts an international design language, it is not disconnected from the city of Huai'an.

The choice of gray tones echoes the unique hazy aesthetics of the Jiangnan water towns, while the minimalist approach is in line with the "empty space" spirit in traditional Eastern aesthetics.

This design does not feature ostentatious regional symbols,

but instead engages in dialogue with the local culture in a more contemporary manner.

Bola奶茶店向我们展示了商业空间设计的另一种可能——它不再仅仅是商品的容器，而是成为可以独立欣赏的美学实体。

在这个项目中，设计没有屈服于短暂的商业潮流，而是坚持了完整的设计哲学。

Bola Tea Shop has demonstrated to us another possibility for commercial space design - it is no longer merely a container for goods,

but has become an aesthetic entity that can be appreciated independently.

In this project, the design did not yield to the fleeting commercial trends, but adhered to a complete design philosophy.

在这个过度设计的时代，Bola的克制反而成就了它的独特。

In this era of excessive design, Bola's restraint has instead contributed to its uniqueness.

如同它的蓝色菠萝标志一样，这种设计自信将在顾客心中留下长久的印记，

也将为淮安的城市景观增添一抹值得细细品味的现代注解。

Just like its blue pineapple logo, this design confidence will leave a lasting impression in the minds of customers,